I approach projects with the end use in mind. How will you be using the photos? How do you want to be perceived? What is the style of your brand?

I also look at products from the consumer’s side. As a consumer, what photos am I wanting to see when I am considering a purchase? What imagery makes me feel like my questions have been answered, while simultaneously making me feel really positive about the product?

Building a project around both what the target audience and the client wants is something that is incredibly important to a project.